AUDI AG sold around 1,302,650 cars in 2011, beating its previous sales record from one year earlier by more than 210,200 units. The brand’s strong growth beating its major competitor, become the second strongest premium automobile brand in the world.

In Europe, the Ingolstadt-based brand increased its unit sales by 12.1 percent to around 726,300 cars. Since the market launch of the new-generation A8 and A6 and of the A7 Sportback, within one year, Audi has thus increased the U.S. sales share of the top-end car lines by more than half. Across all models, Audi sold 117,561 automobiles in the United States last year, a further advance of 15.7 percent on the 2010 figure.

Worldwide, too, the full-size models were instrumental in driving Audi’s growth: Even before the appearance of the new-generation A6 in China, the sedan model’s biggest market, global sales of this car line rose by 12.2 percent to around 229,200 vehicles. By contrast the A7 Sportback has now been on the market for its first full year, attracting over 31,300 customers worldwide. The brand with the four rings also increased its presence in the full-size category with the Q7, with sales up 21.4 percent on the previous year. Launched at the start of 2010, the brand’s flagship A8 model actually doubled its volume (+101 percent). At the other end of the model range the Audi A1 brought additional customers into dealerships: In its first full year on sale, Audi delivered around 118,200 of its premium compact car.

China became Audi’s biggest single market for the first time ever. Audi’s growth of 37.3 percent in China was attributable both to the surge in demand for the brand’s imported models and to the completion of the Changchun plant’s expansion mid-way through the year, creating extra production capacity. Audi sold 313,036 autos to Chinese customers in 2011, enabling the brand with the four rings to substantially increase its lead in the premium segment yet again. Audi A1 also achieved great sales record in Hong Kong, contributing 10% of the sales volume. And the main drivers remained the Audi A4 and A5, accounting for 30% of the volume handed over. The launch of the new generation – Audi A6, A7 Sportback and A8 L also accounted for 16% of the sales volume in Hong Kong which has once again demonstrated Audi as leading premium brand in the luxury car segment.

Audi ended the past year with a new sales record in more than 50 markets, beating it’s major competitor and becoming the second strongest premium automobile brand in the world. In the year of 2012, Audi is driven by the core brand value “ Vorsprung durch Technik” to write another chapter in its sales record. With the support of AUDI AG, Audi HK will dedicate to expand the business and continue to introduce the latest Audi models into the Hong Kong market, such as the new premium SUV – Audi Q3, and the high performance models – Audi S6, S7 Sportback and S8 so as to provide the most complete selection of premium vehicles.

Audi Kowloon

Address：G/F, China Minmetals Tower, 79 Chatham Road South, Tsim Sha Tsui, Kowloon

Opening Hours：Monday to Saturday 09:00am to 08:00pm

                        Sunday & Public Holiday 10:00am to 08:00pm

Telephone：2380 2233

Audi Hong Kong

Address：G/F, Tower One, Admiralty Centre, 18 Harcourt Road, Admiralty, Hong Kong

Opening Hours：Monday to Saturday 09:00am to 08:00pm

                        Sunday & Public Holiday 10:00am to 08:00pm

Telephone：2528 1862

Audi Macau

Address：Avenida Dr. Sun Yat Sen, Chun U Villa, R/C D-F, Taipa, Macau

Opening Hours：Monday to Saturday  09:30am to 07:30pm

                        Sunday & Public Holiday 10:30am to 06:30pm

Telephone：2831 6318

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